Post by account_disabled on Dec 26, 2023 5:08:26 GMT -5
Last year, the maternity-focused brand Frida Mom made headlines around the world because an advertisement of theirs , which put the problems of women after childbirth in the spotlight, was rejected for broadcast during the Oscars . In the spot in question, a mother appeared changing her pad in the toilet and it would have been this scene that apparently would have led to her repudiation by the ABC network (whose decision was ultimately harshly criticized throughout the globe). . After that setback, Frida Mom returns to television again and does so with another advertisement about the unadulterated reality that women face after giving birth. The brand's new spot, focused this time on the challenges of breastfeeding, will air during the Golden Globes broadcast this Sunday. The extended version of the advertisement completely gets rid of taboos and shows mothers with completely naked breasts breastfeeding their offspring.
Such tender images are interspersed with not so beautiful scenes of women dealing with the problems derived from breastfeeding and with their breasts completely exhausted Phone Number List after feeding their babies. If you do not see the embedded video correctly, click here Anticipating the difficulties that her spot had to deal with last year during the Oscar ceremony, Frida Mom has created a (more moderate) 30-second version of her new advertisement that has already received the approval of the NBC. Even so , this 30-second variant is still daring and several mothers parade through it with their breasts exposed and with their nipples only covered by their babies or, failing that, by breast pumps.
We are determined to use our platform to share the stories of so many women. “We are very proud to highlight the joys and challenges of motherhood with this revolutionary new Frida Mom spot ,” explains Ann Scheiner, senior VP advertising sales at NBCUniversal. Frida Mom's new spot sells the benefits of her new "Breast Care Line" , a line designed specifically to help mothers deal with the problems derived from breastfeeding. "The expectation that women put breastfeeding before their own physical well-being is contrasted with another expectation: that they continue breastfeeding their children for six months or more," says Chelsea Hirschorn, CEO of Frida Mom. "The reality is that women face many problems due to breastfeeding and no one warns them that this process is going to be as painful or more painful than their vaginal recovery," she adds.
Such tender images are interspersed with not so beautiful scenes of women dealing with the problems derived from breastfeeding and with their breasts completely exhausted Phone Number List after feeding their babies. If you do not see the embedded video correctly, click here Anticipating the difficulties that her spot had to deal with last year during the Oscar ceremony, Frida Mom has created a (more moderate) 30-second version of her new advertisement that has already received the approval of the NBC. Even so , this 30-second variant is still daring and several mothers parade through it with their breasts exposed and with their nipples only covered by their babies or, failing that, by breast pumps.
We are determined to use our platform to share the stories of so many women. “We are very proud to highlight the joys and challenges of motherhood with this revolutionary new Frida Mom spot ,” explains Ann Scheiner, senior VP advertising sales at NBCUniversal. Frida Mom's new spot sells the benefits of her new "Breast Care Line" , a line designed specifically to help mothers deal with the problems derived from breastfeeding. "The expectation that women put breastfeeding before their own physical well-being is contrasted with another expectation: that they continue breastfeeding their children for six months or more," says Chelsea Hirschorn, CEO of Frida Mom. "The reality is that women face many problems due to breastfeeding and no one warns them that this process is going to be as painful or more painful than their vaginal recovery," she adds.